Planning Multimedia Presentations

If you are thinking about promoting your business with a multimedia presentation, here are some guidelines to help plan your project.

Your objectives

The first thing is to decide on your objectives. Having a clear idea of these from the outset will help to make sure the project is properly targeted and optimised. Things to consider are:

  • What is the purpose of the presentation (goal)
  • Who is it aimed at (target audience)
  • What ‘tone’ is appropriate (appropriate communication)
  • What are your key points (concise content)
  • What is the main message you want them to remember (‘take home’)
  • What is their ideal reaction at the end (‘call to action’)

These are all important points to consider from the outset. They will determine the structure of the presentation and form a basis on which to monitor its development. They will also be instrumental in determining the overall success of the end result.

The script

Once you have a clear idea of your objectives it is time to rough out a script. This may take the form of a narrative, taking the viewer on an emotional journey, or it may be a simple sequence of statements building a picture of your products benefits. There are many ways of telling a story, hopefully by considering the previous list of objectives, understanding the target viewer’s temperament, and injecting some passion for your service or product, you will be able to devise a script that will engage and inform the viewer.

An important consideration is timing – very few people will spend more than a minute or two watching a video. Unless you know your content will be extremely interesting/funny for the viewer, try to keep the message short and punchy. Keep on-screen type to a minimum and avoid lengthy sequences that do not help build tension or interest.

The story board

You can either engage the services of the designer to produce a story board, or produce one yourself. This sequence of images serves to sketch out the main areas of visual action. It is not meant to be an accurate portrayal of style, but a tool to help visualise what happens in the key frames of your presentation. There is no need to worry about the quality of the images, as long as the intention is clear

Storyboard produced for chequebook animation

Storyboard produced for chequebook animation

The style ‘guide’

Sometimes the style of the animation is decided from the outset, or at any point up to now. If not, now is the time to look at examples of videos or graphics that look and feel right for the message.

The style chosen will probably have a marked influence on final cost of the animation. A very detailed photo-real 3D style will be more expensive to produce than a minimal sketchy style. For this reason it is sometimes a good idea to consider these options early on so the budget can be managed. Examples of styles include:


  • Sketchy hand-drawn
  • Paper cut out
  • Semi live action (animated hands across the screen etc.)
  • Full live action video
  • 3D: – stylised, photo real, mixture
  • Cartoon